6 Types of Video Ideas to Supercharge Your Social Media

At its core, social media engagement is always a two-way street. Yes, part of your success will
depend on your ability to continue to put relevant, compelling content out into the world. But
that content also needs to invite participation from your users. If their relationship with your
brand is a passive one, you may get a lot of impressions on your content… but very few of those
people are going to be motivated to the point where they take that critical next step and make a
purchase.

This is why video content has always been a great way to supercharge your social media
engagement. According to Twitter, video tweets are 6x as likely to be retweeted as photos. Not
only are 75% of all video plays taking place on mobile devices, but about 92% of people who
watch a video on a smartphone will share it with someone else.

But at the same time, none of this will matter if you’re not leveraging the right types of video
content in the first place. With that in mind, there are five key video formats that you’ll definitely
want to explore to help you supercharge your engagement on social media and beyond.

1. Live Videos

Live videos are one of the most powerful and effective types of content on social media these
days. Not only will viewers generally watch a live video for approximately three times longer
than a pre-recorded one, but about 59% of people actually prefer watching live videos over live
TV.

Live videos work great on platforms like Facebook, Twitter, and LinkedIn that already have their
own “live” video solutions built right in, and so long as it’s compelling, they can be any length you
want – even an hour or more! For the cherry on top, most social media platforms notify your
followers when you go live, which can create a big spike in your engagement!

To get a good sense of just what you can do with the live format, check out this recording of a live
broadcast from video marketing coach Owen Video on his Facebook page where he discusses all
things video marketing

2. How-To Videos
According to another recent study, about 65% of people say they actively use online videos to
help them solve a problem. People actively want to broaden their horizons, and if your brand is
the one to provide them with that insight, you’ll come out all the better for it.

Generally speaking, these videos are great on Facebook and Twitter and should be much shorter
than live videos. Think three to five minutes, or maybe slightly longer — up to 10 minutes if you
really want to go into great detail on an important task. A great example of this type of videos
comes from Matt D’Avella. In this video, Matt talks to Thomas Frank, the Productivity Guru, on
how to be more productive

How-to videos are exceptionally good at keeping viewers engaged. How-to videos are also the
best format to boost your views on YouTube and other social media channels.

3. User-Generated Videos
If you really want to grow an engaged community on social media, you need to make people feel
like they’re a part of something bigger. This is why user-generated content works tremendously
well on Facebook, Instagram, Twitter, and other social media sites – because community
members can see and enjoy videos being created by other real community members, making
everyone involved feel like they’re a genuine part of something unique and special.
Take GoPro’s user-generated content campaign, for example:

Not only did this supercharge the brand’s engagement on social media, but it also gave them
access to an endless array of short (one to two minute) videos that they didn’t actually have to
create. The users did all of the hard work on their behalf AND it deepened their larger
relationship with the Fitness brand at the same time.

Even if you’re not looking to make more money in fitness online, there are still many ways you
can leverage user-generated video content. A great way to entice your followers to create
videos and submit them to you, is by creating a social media content.

Social media contests are simple and extremely effective at boosting your engagement. Your
contest can be anything, but it should be something that your followers are actually interested
in. You can then ask your followers to submit their videos for a chance to win an awesome offer.

4. Product Announcements

Product announcement videos are a great way to raise awareness ahead of an upcoming release,
but they’re also a perfect chance to increase social media engagement. Consider the fact that
according to Marketing Land, about 62% of people say they are actually more interested in a
product after seeing a video about it in their Facebook Story.

Here’s a great example of this type of video content from Buffer, on Instagram:

For best results, keep your announcement video under one minute and focus on teasing the
excitement of the launch, not on “giving the entire game away,
” so to speak.

5. Company Culture Videos
One of the major reasons that brands often struggle when growing their online community is
because they don’t give consumers something to rally behind that goes deeper than a logo or a
set of products.

People don’t really engage with inanimate objects on social media – they want to feel a real,
human connection to a brand. Company culture videos are your perfect opportunity to do
exactly that, in a format that works great on Instagram, Twitter, Facebook and even more
business-centric social media sites like LinkedIn.

These videos can take any shape you need them to – from short, Øve-minute interviews with key
employees to a “birds-eye view” of your daily operations and anything in between.
The key value you’re offering with these videos is a sense of perspective – people should walk
away with a better understanding of what your brand does and who you are. It can be silly or
informative or both at the same time.

Take the short videos that Vidyard always does in their monthly “Meet Vidyard” series, as an
example:

They’re never more than two or three minutes in length – but they also give people a chance to
talk about their favorite part of their job, in a way that is relatable and friendly.

This type of video content tends to generate high levels of engagement on social media, in part
because it gives people a sense of your organization’s values, but also because your target
audience gets to understand why your company is different.

6. Behind the Scenes Videos
Similar to the company culture videos, BTS videos take your followers behind-the-scenes, and
show a different look at your brand and business. People love these types of videos.
In this video, you can share your exclusive insight into a process, or a project, that your followers
would be interested in. BTS videos are often less polished than your traditional online videos
and incorporate lots of raw footage.

Here’s a great example of a BTS video from ConvertKit, an email marketing company:

Wrapping this up…
The types of video content listed here are only a few ideas: the only limit is your imagination.,
However, of all the types of videos that you can use to boost your engagement, these have
proven time and time again to be among the most effective types to help achieve your
engagement goals.

Keep in mind that you should never rely too heavily on one particular format. Switch things up
and focus on creating varied, high quality, relevant and engaging content for your audience.
I hope this guide to the different types of engaging videos for social media inspires you to build
an engaged online community around your business. If you have any questions, leave them in the
comments!

The Crucial Role of a Patient’s Social Network in Medical Tourism

The Growing Importance of Social Networks in Medical Tourism
In the burgeoning field of medical tourism, healthcare providers strive to attract international patients with competitive pricing and innovative procedures. However, as the industry evolves, the distinguishing factor for these international patient programs lies in building trust and fostering long-term relationships.

The social network of a patient, including friends and family, plays a significant role in healthcare decision-making and post-procedure lifestyle maintenance. Medical tourists often seek the advice and assistance of their loved ones for their healthcare needs. Therefore, service providers in the medical tourism sector should view this social network as a vital part of the patient’s healthcare team. This network:

Assists in making key healthcare decisions
Aids in post-treatment recovery
Helps manage the patient’s lifestyle post-treatment
The Role of Friends and Family in the Healthcare System
Friends and family serve as informal caregivers, playing a crucial role in a patient’s healthcare journey and the functioning of the healthcare system. Patients often involve their loved ones in their health efforts, asking them to remind them to take medications or to avoid buying unhealthy food. This involvement encourages patients to make healthier choices, aiding in recovery and lifestyle management.

For instance, a patient who has recently undergone obesity surgery needs to maintain a healthy diet and regular exercise routine. Committing to go to the gym with a friend three times a week or having a family competition to reach a certain number of steps each day can promote healthy behaviors.

Effective Communication with a Patient’s Social Network
Medical tourists often seek the advice of family and friends before deciding to book a treatment abroad. Therefore, healthcare providers should consider them as part of the healthcare team and communicate effectively with them. Understanding their role in the decision-making process can be extremely beneficial in reinforcing prescribed treatments or provided information.

Tips for Communicating with a Patient’s Social Network
Establish a point of contact in the family to relay information to other family members and friends
Use their names and the patient’s name while communicating to build rapport
Strive to establish a connection to build trust
Provide pre- and post-procedure guidelines to the team
Educate the team about the procedure’s pros and cons and discuss available options
Set clear, realistic expectations so everyone understands and respects the outcomes
Create a circle of trust with the team
Respecting Patient Privacy
While it’s important to involve a patient’s social network, healthcare providers must also respect and protect the patient’s privacy. During the consultation before traveling abroad for treatment, it’s crucial to understand how the patient views the caregiver’s role. In many cases, the caregiver may be a spouse or friend who is there to reinforce the healthcare provider’s advice or express the patient’s concerns. It’s essential to check with the patient before including such a companion in the healthcare team. This approach builds trust and fosters a long-term relationship with the patient.

The Benefits of Engaging a Patient’s Social Network in Medical Tourism
Involving a patient’s social network in their healthcare journey is not a new concept in medical tourism. It’s an integral part of what healthcare providers are already doing to improve safety and quality of care.

Engaging a patient’s social network can enhance numerous aspects of a healthcare provider’s performance, including:

Patient experience of care
Patient safety
Quality of services
Patient outcomes
Employee satisfaction
In conclusion, the numerous individual benefits of involving patients and their social networks in the healthcare team lead to improved performance of healthcare providers, contributing to the growth of the medical tourism sector.

Ayurvedic Cure To Treat Pimples And Acne And Get Youthful Skin Safely

At present times many people trust in ayurvedic cure to treat pimples and acne. From ancient times it has been considered that herbal remedies are the best methods to get youthful skin and treat various types of skin problems especially pimples and acne. Pastes or face packs prepared with some important herbs can make you look young for long time. Chandra Prabha ubtan is one of such face packs that deserve to be special. This herbal mask can be applied anywhere on the body and by a person of any age can use it.

Chandra Prabha herbal ubtan is a wonderful face pack which helps in improving the complete shine of your skin especially face. This herbal pack can be applied to other exposed parts of the body as well so that sunburn is also prevented. This pack also helps in preventing the damage caused to the skin because of dust, smoke and other elements. Great results can be expected by applying this herbal face pack on regular basis and it is readily available in the online stores. So, you don’t have to put effort on preparing the face pack at home anymore. By applying this herbal pack daily you can get youthful skin.

Various types of toxic elements from your skin also get released by applying Chandra Prabha. Anyone can apply this ubtan and get a fair, flawless and glowing skin and maintain the same for long time. People who work outside every day are highly recommended to use this herbal face pack in order to avoid wrinkles, sunburn, pimples and acne forever. This is the best ayurvedic cure to treat pimples and acne. You can also combine Aloe Vera Gel to this ubtan to get a cooling and soothing effect on your skin.

The nature of skin cells is very delicate and sensitive and this is why the maintenance of the same is not difficult if you use the above mentioned herbal face pack daily. Moisture is very important for a glowing skin and this face pack acts as a great moisturizer. Daily application makes sure that the moisture stays in your skin for a long time. Damaged cells of your skin will also be repaired by using this ubtan regularly. Various types of skin disorders can also be prevented with the regular application. These herbal face packs can be purchased easily from the online stores.

Acne scars are very irritating and tricky since they can make you look ugly and your overall look is hampered because of them. Regular application of Chandra Prabha ubtan can be very helpful and effective in solving this issue. You can directly apply this pack on your skin and the best part of this herbal pack is it doesn’t have any side effects.